Marketing research
The word marketing comes from the English word “market”. In simple terms, marketing is a market process. Implementation of a good idea, taking into account all the subtleties, from packaging design to studying the market to which the product will fall. It is generally accepted that marketing is an entrepreneurial activity associated with the promotion of goods and services from the manufacturer to the consumer. But, given the modern economic environment, marketing can be called one of the most important factors affecting business and its development.
As soon as the product hits the market and the price is determined for it, it becomes the face of the manufacturer’s company. During times of special economic conditions, businesses and trading companies are not competitive without marketing activities.
It should be noted that marketing includes: both advertising and many other industries, for example, Public Relations (PR), creating a favorable image of an enterprise, developing and modernizing new products and their packaging, packaging design, promotion companies, exhibitions, fairs, expansion assortment and nomenclature of goods, conducting marketing research to study consumer tastes, analyze market segmentation, study competitors and their actions, study the factors of the internal and external environment of marketing.
In marketing, a large place is occupied by marketing research of the market, consumers, and competitors.
Research is needed primarily to understand what consumers need and how the product they need to make is better than other manufacturers do. The specialists working in FinorProm will conduct the research you need for the further promotion of your products or services.
Focus group
One of the most effective ways to conduct sociological research. Its purpose is to obtain detailed information, delve into the essence of the study, identify a wide range of opinions in a specific field of study, observe the behavior of people (potential clients). A focus group, as a rule, involves 10-12 people who know the subject of research. Group discussion can provide more accurate results than individual interviews. Here, the key factor is precisely the involvement of several interviewers to achieve the effect of group influence. In such conditions, survey participants feel more at ease and communicate, as it were, among themselves. And, therefore, they are ready to speak out in a more open form on a particular issue, to show emotions, to vary in a situation.
How reliable the result of such an experiment will depend directly on the thoroughness of the preparation and adherence to the methodology for its implementation.
We successfully conduct focus groups to build a competent and effective marketing strategy. FinorProm specialists will help you conduct professional research and get the most meaningful answers to your questions. The result of the focus group will open up new facets of your business and provide you with unique and, most importantly, useful information about your target audience.
Concept Development
Growing small and medium-sized businesses into large businesses is never easy. Research shows that only 0.1% of companies will ever generate $250 million in annual revenue. An even more microscopic group, just 0.028%, will reach $1 billion in annual sales.
In other words, most companies do not achieve high profitability and stop at low profitability, which does not guarantee the survival of your business in the future.
But if this is not enough for you, then your business needs a competent business concept and strategy for promoting the company, with a step-by-step plan to achieve high goals.